Category Archives: Music Business

Does Music Enhance Business?

THERE HAVE BEEN NUMEROUS STUDIES INTO THE BENEFITS THAT MUSIC BRINGS AND THE WAYS IN WHICH IT CAN HELP DIFFERENT KIND OF BUSINESSES MAKE MORE MONEY.

Not only can playing music in the workplace improve the morale of your staff, but by helping to establish a better atmosphere it can also make your place of business more appealing to customers and the way they do business with you.

Using music to soothe customers who are forced to wait for service – be it on the telephone or in a queue – has been proven to work, as research has shown that people are likely to be more patient if they are played music.

Shops and stores use music to keep customers on their premises longer, and therefore are more likely to buy, while mood music has been found to vastly improve the experience for diners in restaurants. For example, a fast tempo music can lead to customers finishing their meals quicker. Customers are also more likely to return to a restaurant whose ambience is enhanced by music, than one which does not use music.

Similar benefits can be reaped across nearly every form of commercial activity and that is why music is ubiquitous no matter where you go in public these days, be that in shopping malls, supermarkets, fashion boutiques, pubs and bars, doctors’ surgeries, hairdressers, art galleries, on aircraft and just about anywhere else you can think of.